About Me

Who I Am

I am a passionate self-starter who enjoys creating content that will answer users’ search queries in the most helpful way. I am always striving to put forth the highest quality content using SEO best practices and learning more as I go.

When I am not working or doing school, I enjoy spending time with friends and family and going out to explore new coffee shops around the city.

A picture of Aranza holding a cappuccino.

My Education and Work Experience

I graduated from DePaul University with a Bachelor’s Degree in Marketing with a concentration in digital marketing.

My work experience began in June 2022, when I started as a Marketing Intern at Keeper Security, a password, secrets, and access management company. Although the internship Summer program was meant to end at the end of August, I was fortunate enough to have my internship extended.

During this time I got to learn more about SEO and quickly became immersed in it. Although my title never technically changed to “SEO Intern,” I was officially a part of the SEO team and participated in all things SEO-related.

At the start of 2023, I was offered a full-time role as an SEO Content Specialist and later in November 2023, I was promoted to Senior SEO Content Specialist.

Why I Chose SEO

I was lucky enough to stumble upon SEO during my internship. Although I didn't know much about SEO at first, I quickly realized that it was a career I wanted to pursue further. My passion for SEO has only continued to grow with the more projects I take on.

There are three main reasons why I chose SEO:

  1. Seeing the content I create rank to top positions is like an adrenaline rush every time and makes me want to create more.

  2. I like being able to create the most helpful content for readers.

  3. I find it fun to dive into the analytics and discover what’s not working and what is so I can create actionable insights.